Depending on where you live, you may or may not feel like there's been a bit of an economic turnaround this summer.
But I'm sure many of you are ready for an artistic/life turnaround.
Things have ground to a halt creatively, quality wise, or simply just are sitting stagnant period.
Why isn't anyone paying attention??
You've ramped up what you do as best you can, but still there seems to be no result.
What I've seen for 30 years with all the clients and employers I've worked with is that sometimes you need a Dramatic Transformation ("more than meets the eye" if you will. Sorry, saw Transformers on vacation...)
This goes beyond spending more money, making more money, or even getting accolades.
The object here is not to please people, but totally blow them away in every respect.
We talk alot about how quality makes a difference with almost everyone, from the casual listener, to the hardened gatekeeper. This is where things start to turn around.
I've always felt that my role with folks I work for is to not just help out, take their money, or press the record button and say go, but to really improve them greatly. Not just a little, but ALOT!
At a music conference this year I was stopped by a very successful indie artist in recent years. He said, "Hey, I just have to tell you. If there was a show called "Extreme Artist Makeover: Indie Edition", you would OWN that show!" He was referring to a recent "makeover" I have done with an artist named Drew Davidsen.
I met Drew a few years ago at another music conference here in Franklin, TN. He was trying to make a solid move into being a smooth jazz artist, and since I do that kind of music myself, we obviously got to talking.
About a year ago, I offered Drew a deal to work together, but gave him some very strict parameters of what I would expect to be involved.
Now, this is not something I usually do, but I had comments on his sound quality, professionalism, playing, appearance, and (gasp) even his weight.
To his credit, Drew took every comment and worked on every one to a tee.
He spent some $$ on players (mainly bass and drums), he lost somewhere around 50+ pounds, he cut and dyed his hair, and really woodshedded on his guitar playing.
The result is a new CD we have coming out in about a month, a radio single climbing up the contemporary jazz charts, a scheduled appearance at the prestigious Catalina Jazz festival, a publicist and radio programmer foaming at the mouth, and opportunities flying at him so fast he's having to duck.
As anybody who has known Drew over the past few years knows, this is quite a turnaround. But he worked for it, and I have a feeling he will work even harder now.
“Luck is what happens when preparation meets opportunity.” Quote from Seneca, Oprah, or Benjamin Franklin depending on who you ask (actually I don't know if it's from Franklin, but all quotes sound good when you say Benjamin Franklin said them.)
Bottom-line, Drew decided it was time for a turnaround. He wanted to not just do a little better, but completely and remarkably transform his music, his look, and his life.
How about you? Is it time for a turnaround?
Have a great week!
EC
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Eric Copeland is a turnaround specialist, and his goal as a company, and his personal mission, is to remarkably transform whoever needs help. Whether it's an artist, musician, church, or company. For the past 30 years Eric has been helping those he works with see a dramatic turnaround in their music, ministry, and business.
For more info or to contact us about turning YOUR jazz music around, check out http://www.CreativeSoulJazz.com.
For more information on Drew Davidsen, check out http://www.DrewDavidsen.com or http://www.CreativeSoulJazz.com
